Blog Archives: Videos
Chalk + Chick-fil-A
Chalk + Chick-fil-A from Chalk LA on Vimeo.
At the end of January 2012, Chalk was approached by Chick-fil-A with an
interesting task – transform the mundane ceiling of a 300’ x 98’ dining
tent into a truly remarkable setting using 80,000 recycled Chick-fil-A
Styrofoam cups.
We got a hold of a couple hundred Styrofoam cups and spent a few days
constructing various shapes like spheres, domes, cylinders, walls and
more. We experimented with different ways of hanging and lighting them,
snapped some photos, put together a presentation, and sent it off.
Shortly after, we were awarded the project.
30,000 cups arrived at Chalk right away and we got to it. Hot-gluing-it 24-7.
We spent a week or so trapped inside a Styrofoam cup fortress,
completing as many pieces as possible before we had to fly. At 7 in the
morning we loaded a trailer and told the driver “To Orlando!”
We arrived the night before our shipment of pre-constructed pieces and an
additional 50,000 cups. The next five days it was non-stop construction –
hanging, lighting, rigging, gluing – and no sleep. At about 3 in the
morning on Sunday we were finally done – and amazed. And once the 4,000
Chick-fil-A franchisees and their spouses made their way into the tent
for the first time, we could tell they felt the same way because they
were pulling out their cameras and phones and snapping away.
Oh yeah, during cup madness, there was entry way design featuring
custom-crafted wine crates that we also needed to be produced. So, we
spent the rest of Sunday and Monday finalizing and installing those
beauties. They brought an otherwise typical brick walkway to life,
adding a warm and classy aesthetic to the evening.
We have received an overwhelmingly enthusiastic response from this
project. A million thanks to everyone who came through and helped out. On to the next.
Check out the entire Chick-fil-A event album here.
The For $ale art show was a smang
Chalk hosted the For $ale art show opening reception party on August 11, 2011. Thanks to Mel Blanchard of WeLo Venice for putting this killer little video of the event together. Thanks also to all of the artist who took part in the show. We’re looking forward to many more events like this.
For all that missed the show, feel free to stop by Chalk any time to see the all of the work.
KSWISS + CHALK + LA Marathon
K-Swiss tapped Chalk to help them bring their new running shoes to life for the 2011 LA Marathon. This short video captures their process and the work of art they created for this incredible event.
Edited by Cesar Kuriyama
Music by Bruce Seaton
