Tag Archives: art

Chalk + Chick-fil-A

At the end of January 2012, Chalk was approached by Chick-fil-A with an
interesting task – transform the mundane ceiling of a 300’ x 98’ dining
tent into a truly remarkable setting using 80,000 recycled Chick-fil-A
Styrofoam cups.

We got a hold of a couple hundred Styrofoam cups and spent a few days
constructing various shapes like spheres, domes, cylinders, walls and
more. We  experimented with different ways of hanging and lighting them,
snapped some photos, put together a presentation, and sent it off.
Shortly after, we were awarded the project.

30,000 cups arrived at Chalk right away and we got to it. Hot-gluing-it 24-7.
We spent a week or so trapped inside a Styrofoam cup fortress,
completing as many pieces as possible before we had to fly. At 7 in the
morning we loaded a trailer and told the driver “To Orlando!”

We arrived the night before our shipment of pre-constructed pieces and an
additional 50,000 cups. The next five days it was non-stop construction –
hanging, lighting, rigging, gluing – and no sleep. At about 3 in the
morning on Sunday we were finally done – and amazed. And once the 4,000
Chick-fil-A franchisees and their spouses made their way into the tent
for the first time, we could tell they felt the same way because they
were pulling out their cameras and phones and snapping away.

Oh yeah, during cup madness, there was entry way design featuring
custom-crafted wine crates that we also needed to be produced. So, we
spent the rest of Sunday and Monday finalizing and installing those
beauties. They brought an otherwise typical brick walkway to life,
adding a warm and classy aesthetic to the evening.

We have received an overwhelmingly enthusiastic response from this
project. A million thanks to everyone who came through and helped out. On to the next.

Chalk + Venice Art Walk Skate Surf Auction

Just days before the Venice Art Walk Skate Surf Auction, Chalk was invited to enter some pieces in to it. The timing was pretty perfect, since we had a couple of blank decks lying around the shop and had already been thinking about what to create with them. Within a few hours each deck was underway. At the end of the next day, they were all completed. With a few hours to spare, we headed to the Track 16 gallery in Santa Monica to get them all hung before the auction began. Each board was a hit and all five of them sold, raising over $1,000 for the Venice Family Clinic.

Wolfrule: Art From Cellular Automata