Category Archives: Our Work

Chalk + Chick-fil-A

At the end of January 2012, Chalk was approached by Chick-fil-A with an
interesting task – transform the mundane ceiling of a 300’ x 98’ dining
tent into a truly remarkable setting using 80,000 recycled Chick-fil-A
Styrofoam cups.

We got a hold of a couple hundred Styrofoam cups and spent a few days
constructing various shapes like spheres, domes, cylinders, walls and
more. We  experimented with different ways of hanging and lighting them,
snapped some photos, put together a presentation, and sent it off.
Shortly after, we were awarded the project.

30,000 cups arrived at Chalk right away and we got to it. Hot-gluing-it 24-7.
We spent a week or so trapped inside a Styrofoam cup fortress,
completing as many pieces as possible before we had to fly. At 7 in the
morning we loaded a trailer and told the driver “To Orlando!”

We arrived the night before our shipment of pre-constructed pieces and an
additional 50,000 cups. The next five days it was non-stop construction –
hanging, lighting, rigging, gluing – and no sleep. At about 3 in the
morning on Sunday we were finally done – and amazed. And once the 4,000
Chick-fil-A franchisees and their spouses made their way into the tent
for the first time, we could tell they felt the same way because they
were pulling out their cameras and phones and snapping away.

Oh yeah, during cup madness, there was entry way design featuring
custom-crafted wine crates that we also needed to be produced. So, we
spent the rest of Sunday and Monday finalizing and installing those
beauties. They brought an otherwise typical brick walkway to life,
adding a warm and classy aesthetic to the evening.

We have received an overwhelmingly enthusiastic response from this
project. A million thanks to everyone who came through and helped out. On to the next.

Chalk + S.H.O.W.

In August 2011, we got wind that Students Helping Our World (S.H.O.W.) was looking for some help creating an online presence. Interested, we did some research and learned that S.H.O.W. is a non-profit program that incentivizes students at low-performing schools to bring their grades up, improve attendance and more. When students at the participating schools reach these set goals, they are awarded with a concert at the end of the year, put on just for them.

The program started in Chicago back in 2009 by David Abrams, who was only 15 at the time. Abrams reached out to Kanye West about the program and West immediately got on-board. S.H.O.W. has been growing each year since and for the 2012 school year, four Los Angeles schools are participating.

All of us at Chalk are excited to be a part of any project that promotes education and benefits the community, so we applied for the assignment and we’re awarded the job. Woot.

Chalk was tasked with creating the corporate identity for S.H.O.W., website, Facebook page and Twitter, YouTube and Vimeo pages.
The program launched at the end of September with Mayor Antonio Villaraigosa, comedian George Lopez and 3,500 LA county students at Roosevelt High School in Boyle Heights. Stay tuned for more information about more 2012 S.H.O.W. projects and activities.

KSWISS + CHALK + LA Marathon

K-Swiss tapped Chalk to help them bring their new running shoes to life for the 2011 LA Marathon. This short video captures their process and the work of art they created for this incredible event.

Edited by Cesar Kuriyama
Music by Bruce Seaton