Author Archives: Jason

Chalk + Chick-fil-A

At the end of January 2012, Chalk was approached by Chick-fil-A with an
interesting task – transform the mundane ceiling of a 300’ x 98’ dining
tent into a truly remarkable setting using 80,000 recycled Chick-fil-A
Styrofoam cups.

We got a hold of a couple hundred Styrofoam cups and spent a few days
constructing various shapes like spheres, domes, cylinders, walls and
more. We  experimented with different ways of hanging and lighting them,
snapped some photos, put together a presentation, and sent it off.
Shortly after, we were awarded the project.

30,000 cups arrived at Chalk right away and we got to it. Hot-gluing-it 24-7.
We spent a week or so trapped inside a Styrofoam cup fortress,
completing as many pieces as possible before we had to fly. At 7 in the
morning we loaded a trailer and told the driver “To Orlando!”

We arrived the night before our shipment of pre-constructed pieces and an
additional 50,000 cups. The next five days it was non-stop construction –
hanging, lighting, rigging, gluing – and no sleep. At about 3 in the
morning on Sunday we were finally done – and amazed. And once the 4,000
Chick-fil-A franchisees and their spouses made their way into the tent
for the first time, we could tell they felt the same way because they
were pulling out their cameras and phones and snapping away.

Oh yeah, during cup madness, there was entry way design featuring
custom-crafted wine crates that we also needed to be produced. So, we
spent the rest of Sunday and Monday finalizing and installing those
beauties. They brought an otherwise typical brick walkway to life,
adding a warm and classy aesthetic to the evening.

We have received an overwhelmingly enthusiastic response from this
project. A million thanks to everyone who came through and helped out. On to the next.

Chalk is turning 1

It’s been almost a year since Chalk opened our doors and like any good parent, we’re having a party to celebrate.

If that wasn’t reason enough, DJ’s birthday is right around the corner, so we’re banging out both bashes at once.

Fresh music… like we always do.

Drinky drinks… like we always do.

Plus we’ve got all types of new merchandise for your little eyes, hands and hearts to admire… like we always do.

Saturday Jan 21st, come over for an early hang and stay into the night. We’ll have artist doing their thing starting around 4pm.

Tell your friends. And if you’re a kind human, you’ll bring Chalk and DJ a gift.

Chalk + MTN Paint – NOW AVAILABLE

Chalk is excited to now be a supplier of MTN 94 Spray Paint Cans. Heading to the Venice walls? We’re on the way there and we’ve got a whole posse of your favorite colors ready to make the world a prettier place.

We’re even offering an incentive program to satisfy all of your economic taste buds.

Buy 6 cans, we’ll stamp your MTN Can Card.
Once you’ve purchased 36 cans, you get 6 cans FREE.
Yup… Buy 36 – Get 6 Free.

Each MTN 94 can is $7.50 a piece, including tax.
Tell your family, friends and even your foes. GO.